Nike Is Reaching Out to Women
and making them mad. somehow this isn’t so inspiring.
if this ad was made by a female, i will become sad. if anything, having rotund buns makes it way, way, WAY harder to find clothes in the shops. so fuck you, nike, and you’re treating girls like sexy running things that are primarily here to look good. fuck. off.
Tags: deadspin, gender, gender roles, picture, sports, women in sports
October 3rd, 2008 at 15:05
I have never understood this about advertising for women. If you page through a women’s magazine like Cosmo you essential see the same amount of female skin as in GQ. I remember in high school the boys would jokingly steal our magazines and page through them to “make fun” of us. It didn’t take me long to realize they were enjoying paging through. One of them I’m sure appreciated the ad above, I certainly didn’t. I was really surprised to see it in your blog.
Women are sold as sex, even when it’s women selling to women. Qua? And it just keeps getting worse.
Latest least favorite female abuse in ads -Edge shave gel and Axe bodywash. /puke